Contrary to expectations, the 3D-technology was presented in Ukraine not by the international network of cinemas IMAX, promising to construct in capital a 3D-cinema by the end of 2007, and the South Korean company Samsung Electronics which has declared yesterday about a conclusion to the domestic market of the plasma 3D-TV. According to representatives Samsung, the 50-inch novelty is capable to display three-dimensional images in 3D-video games and films.« Owners of such TV can look through in own drawing room the dynamical 3D-images earlier accessible only at special cinemas or parks of entertainments », — speak in the company. Complete with the TV there are special points with which help the manufacturer intends to transform the image habitual by all into a 3D-picture. Samsung — not the unique company which is letting out TVs with such technology.

Recently Japanese corporation Hyundai Electronics has let out on the home market own model of the 3D-TV with a diagonal of 46 inches. The price of three-dimensional pioneers differs also: Japanese offer the novelty for $4 thousand while the estimated cost of South Korean model will make about $2,9 thousand However as have declared«і»in domestic representation Hyundai Electronics,« the 3D-model of their manufacture will come to Ukraine yet soon, at first it will test exclusively in the Japanese market ». But today there are no the television channels broadcasting or capable in the near future to broadcast the programs in the standard 3D. Therefore, having bought offered model, its owner can look only the separate films adapted for technology IMAX, and to use the 50-inch giant as the monitor for the computer. With games of problems will not be. According to Sergey Dorofeyev, the head of department of marketing researches of holding Unitrade Group (UG), «the tridimentionality reached at the expense of points-optical filters, dividing pictures for different eyes on a colour component, is only interesting functional addition and partly marketing advantage». Such advantage is necessary, as the share of plasma TVs in the general structure of the market is reduced.« Following the results of sales of flat panel TVs in 2007 the share of plasma devices made about 15 %, and in І quarter 2008 only 12 % », are marked by mister Dorofeyev. By estimations UG, in 2007 in Ukraine it has been sold about 65 thousand plasma panels, and in І a quarter of this year. — about 17 thousand devices.

 Though plasma sales volumes still grow, rate of this growth in any way cannot be compared to rates of increase of sales of LCD-models. To remain competitive, manufacturers of plasma have started to master actively a segment of the market of TVs with a diagonal of 50 inches and above, and also to resort to technology 3D. Under forecasts of experts DisplaySearch, in 2008 the world market of plasma panels will be reached the maximum volume in $24 billion Among advantages of plasma by mister Dorofeyev marks higher contrast and the best colour rendition: «Plasma TVs are not presented in a segment of small diagonals, and the basic demand for flat panel TVs is focused on devices with a diagonal to 32 inches».